lululemon

lululemon introduced the world to their new GlowUp product line with a a two-week pop-up studio experience in New York. In collaboration with their creative team and experiential agency, I created the copy for the event website which served as the hub for all info about the event including the schedule of programming, class descriptions, and registration access.

In addition to the site, I crafted branded marketing assets including VIP invites, social media posts, event signage and emails, working with tight deadlines while navigating a new-to-them CMS platform.