Oregon college savings plan
Campaign Development
The Oregon College Savings Plan, a program of the Oregon State Treasury, wanted a campaign concept that would communicate the benefits of their savings plan to prospective account holders (parents, friends and relatives of children) with messaging that simplified a complex subject: financial investing.
The Invest Best campaign incorporated images of milestone moments in a child’s life to match the trajectory of a small investment that grows over time.
Campaign assets included dynamic and static programatic display and paid social ads as well as video for social channels.
Client
Oregon State Treasury
Role
Creative Direction, Strategy
